In the recent years, the field of design education is substantially
shifting in the advent of the start-up culture and user-centred
approach to design by tech companies. Design schools are slowly
reviewing their programs, seeking to respond to the needs of the
market to the detriment of design research. Today, design has become
a tag that must sell and demonstrate its value to corporations and
public regarding profitability, economic benefits, and productivity.
This issue is not only addressed to graphic design, but also to
architecture, industrial design, and many others. Through this
ongoing shift, what does mean "design research" today and how can
it return to cultural significance? While not discrediting the need
for design in the market, this proposal seeks to answer the question:
"How design research can (re)gain a greater space in society?" Do
designers shall be the next "creative working class" of our society,
or will they play a much more significant role in the future?
This proposal's goal is to look at design education today and how does it serve the market while being at the vanguard of research, and its effect on society.
More details soon.
Cabianca, David. "A Case for the Sublime Uselessness of Graphic Design." Design and Culture 8, no. 1 (2016): 103-22. doi:10.1080/17547075.2016.1142347.
Cross, Nigel. Development in Design Methodology. Chichester: Wiley, 1984.
Dunne, Anthony, and Fiona Raby. Speculative Everything: Design, Fiction, and Social Dreaming. Cambridge, MA: MIT Press, 2013.